Make sustainable eating the preferred choice.


Our eating habits go beyond just what’s on our plate. Each year, we throw away 1/3 of all global food production, with households being the largest contributor to this total wastage. Leading the shift towards sustainable eating, this campaign aims to instil a more conscious plate and a mindful attitude towards food — from the moment food is produced, until it’s served on our tables. From there, we must revaluate our relationship with food, and acknowledge our responsibility to make wiser choices as consumers. When we appreciate where our meals come from, we start to see food as an indispensable resource — changing the way we handle our ingredients in the kitchen, by learning how to cook, eat, and store them more efficiently.

<h3 style="text-align: left; font-size: 25px;">Fresh produce all week with Electrolux UltimateTaste refrigerator.</h3>

Fresh produce all week with Electrolux UltimateTaste refrigerator.

TasteLock* maintains a humid environment to keep fruit and vegetables fresh and bursting with flavour for up to 7 days.

The TasteSeal** compartment maintains a consistent temperature of -2°C to keep your best ingredients in prime condition for up to 7 days without freezing.

*Available on models : ETB3700K-A, ETB3400K-A, EBB3702K-A, ETB4600B-A, ETB4600B-H, ETB5400B-A, ETB5400B-H
**Available on models : ETB3700K-A, ETB3400K-A, EBB3702K-A 

<h3 style="text-align: left; font-size: 25px;">High Heating Efficiency.</h3>

High Heating Efficiency.

4.8kW burner with square trivet design that produces high heat and a steady flame for efficient cooking and powerful flame with 56% and above high heating efficiency which is perfect for fast heat-up.

*Available on models : EGT7828CK, EGT9239CK, EHG9330BE, EHG7330BE, EHG7230BE, EGT7838CK

<h3 style="text-align: left; font-size: 25px;">5 in 1 program.</h3>

5 in 1 program.

Gives you the convenience of a microwave plus the performance of an oven, grill and steamer for the flexibility to cook a wide variety of dishes.

*Available on model EMS3082CR


Pilihan saya jatuh untuk membeli kulkas electrolux karena penasaran adanya teknologi TasteLockAuto yang secara otomatis melepaskan kelemaban berlebih sehingga buah & sayur tetap segar selama 7 hari dan memang terbukti dalam 7 hari buah & sayurnya tetap segar, warna masih sama, keadaan belum keriput.

- Fanny, ID, 341L UltimateTaste 300 top freezer refrigerator


<h3 style="text-align: left;"><strong>We believe it's time for a taste revolution.</strong></h3>

We believe it's time for a taste revolution.

Over a hundred years in the making, our legacy of better living has transformed households across the world. As we improve your home life, we seek to inspire change — by combining Swedish efficiency with innovative solutions, we aim to shape a more sustainable world.

Responsible for 30% of global emissions, the food industry is one of the biggest contributors to climate change from production to consumption. Aside from the industry's carbon footprint, consumer behavior impacts our global food security, as we waste around a third of global food production each year.




<h4 style="text-align: left;">Curbing the global food scandal</h4>

Curbing the global food scandal

It starts with you
By learning to value food, you can help curb the 4.4 gigatonnes of global food waste emissions each year.

<h4 style="text-align: left;">How much food do we waste at home?</h4>

How much food do we waste at home?

No leaving leftovers
Handling food responsibly minimises your household’s share of wastage; households account for 11% of annual food production.

<h4 style="text-align: left;">The truth about fishing</h4>

The truth about fishing


What’s the catch?
Each year, fisheries lose 27% of catch to spoilage, which urges action from all — consumers and industries alike.

<h4 style="text-align: left;">A guide to food preservation</h4>

A guide to food preservation

Preserving taste
The science of food preservation makes food last longer and taste better. Learn all the basics here, and try them at home.

<h4 style="text-align: left;">Sustainable eating habits</h4>

Sustainable eating habits


A better plate
Practicing sustainable eating is a simple way to give back to our planet. Help inspire change, one plate at a time.

<h4 style="text-align: left;">A guide to natural flavour enhancers</h4>

A guide to natural flavour enhancers

Nature’s pantry
Discover a new world of flavour while reducing your meals’ carbon footprint by using natural seasonings found at home.

Electrolux launched the Better Living Program
in 2019 as an 11-year action plan that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Clothing Care, Better Home Environment, and Better Company.

To reduce our diets' climate impact, we must adopt a more conscious attitude towards food. Among our initiatives last year, around 9,400 people joined the Electrolux Food Foundation’s events centred on sustainable eating habits, and valuing our relationship with food.

As we approach the next decade, we plan to make sustainable eating the preferred choice, by making alternative cooking methods easier and developing more technology that can minimise food waste.

Appliances in the UltimateTaste range


Making healthier and more mindful food choices —without compromising on flavour.


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