"UltraMix™ technology keeps clothes looking vibrant and new for longer. By pre-mixing before it enters the drum, UltraMix™ fully dissolves and activates detergent to deliver more effective cleaning, even in cool water. Giving colour better care, with 40% better colour retention after 52 washes.*
*40% less colour fading after 52 washes, assuming 1 wash per week for 1 year. EWF1141AEWA compared to previous model EWF12942"