April 2022, Indonesia — Electrolux is set to launch a Sustainability Squad, of ten influencers from the region, to further our goal of spreading the word on the practices of sustainable living to communities in APAC and MEA. The influencer initiative will start off with a virtual sustainability event this April.
The Sustainability Squad members have been carefully selected by Electrolux, known for their support of sustainability topics, each with a different profile to bring a unique perspective on what sustainability means to them. Joining the influencers will be three industry mentors who will help guide the Squad members on their sustainable lifestyle goals. The Squad members are from Thailand, Vietnam, Singapore, Malaysia, Indonesia, South Korea, Philippines, Australia, Japan, and Taiwan.
“With the formation of the Electrolux Sustainability Squad, we partner with influential personalities across the region who are just as passionate about sustainability as we are. Together, we want to inspire our consumers and our communities to make more sustainable choices and shape living for the better.” said Jacques Reyes, Regional Head of Brand for Electrolux APAC & MEA.
The Sustainability Squad is set to run for nine months starting April 2022. During this time, they will be completing sustainability challenges and activities. The activities will be divided into three main themes: 1) Eating and kitchen habits, 2) Laundry and dish care, and 3) Healthier homes. Each theme will have activities and challenges for the influencers to participate in, varying from sustainable eating to cleaning habits.
Showcasing the latest in Electrolux technology, the entire initiative is built on the idea of making better choices for the environment — and how better choices can become second nature with good habits and the right appliances in your household.
The end goal is to inspire collective action from the whole community, coming together and contributing to a better future.
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. It reinvents taste, care, and well-being experiences for millions of people, always striving to be at the forefront of sustainability in society through their solutions and operations. Electrolux brands, including Electrolux, AEG, and Frigidaire, sell approximately 60 million household products in approximately 120 markets every year. For more information about sustainable living and household appliances, visit www.electrolux.co.id.